This fully revised and updated edition provides an up-to-the-minute look at a diverse collection of people, their businesses and how they make their enterprises work. From risk-loving entrepreneurs Richard Branson and the boys at Google toself-starters like IKEA's Ingvar Kamprad; from one-person brands like Oprah to billionaire investment oracle Warren Buffett; this book delves into the hearts, minds and business plans of some of the world's most successful businesspeople.